Coming on the heels of “inside Apple” and others in this category, I can’t resist delving into this latest entry in the growing canon of books that analyze Apple’s success.


STATUS: COMPLETED 6/10/2012
MY RATING: ★★★★★
MY FORMAT: AUDIOBOOK (Unabridged) Read my complete review…

Tags: apple, business, advertising, marketing

I have long been an Apple enthusiast and am also a student of the company’s intriguing internal culture. Of course, I also enjoyed Isaacson’s excellent bio Steve Jobs, so selected this on that basis.


STATUS: COMPLETED 5/09/2012
MY RATING: ★★★★★
MY FORMAT: AUDIOBOOK (Unabridged) Read my complete review…

Tags: apple, business

Having enjoyed Levy’s In The Plex I thought I’d deepen my Google knowledge a bit and hopefully pick up on a bit of gossip and intrigue along the way (figures--I used to be a big Valleywag fan).


STATUS: COMPLETED 3/29/2012
MY RATING: ★★★★★
MY FORMAT: AUDIOBOOK (Unabridged) Read my complete review…

Tags: google, business

My preferred firearm is the Glock 21 (which I saw as the “Mac of guns” back in the late 80’s), so I thought this well-reviewed book would be interesting.


STATUS: COMPLETED 4/10/2012
MY RATING: ★★★★★
MY FORMAT: AUDIOBOOK (Unabridged)
Read my complete review…

Tags: history, business